They’re passionate, they’re candid and completely uncensored - 5 retail industry leaders as you’ve never seen them before!
No more “vanilla”: Reinventing a retail icon in the age of omnichannel
Last year, 40-year-old Australian furniture retailer Freedom underwent a transformation, which involved a major rebrand, a return to its design-led roots and a focus on omnichannel. After all, in this current climate, it’s no secret that boring retail is dying and businesses that refuse to change are on their way out.
Here, Freedom CEO Blaine Callard reveals what it’s like to turn around a major retail business and the importance of investing in people.
The demise of transactional retail
An early pioneer in the beauty and wellness e-commerce industry, Steve Terry has founded and owned some of the world’s largest digital platforms. His view on the way we do business, the relationship between brands and their customers, and the importance of holistic consumer and industry offerings is unmatched. As a visionary change maker, Steve has observed the demise of transactional retail and the rise of experiential retail in building meaningful customer relationships. His new venture, youtime, launching in 2022, is grounded in community and content first. In this session, he takes us through his strategy and explains how retailers can convert transactional customer relationships into life-long connections.
The importance of diversity and inclusion in retail
In this session we speak with three industry professionals about their experiences (both personal and in business) of dealing with diversity and inclusivity in retail and how they have long been overlooked.
Head of Campaign and Strategy at Adore Beauty, Shanthi Murugan’s mission is to ensure that no other person of colour would ever have to experience exclusion from an industry intended to make you feel good.
Style By Deni is a vocal activist for queer rights and human rights and pushes the narrative forward around topics of gender, sexuality, politics, race and equality. They are a respected voice within the industry, advocating for inclusivity and inclusive language. Deni identifies as gender non-conforming and presents themself as a neutral combination of gender expression, of which they affectionately call ‘The Space In Between’.
Lisa Cox, award-winning media professional, author and public speaker, uniquely fuses her modelling and academic media/advertising background with her lived experiences of disability. Everyday she is changing the way disability is represented in mainstream popular culture, including the fashion industry.
Together, we learn how to create authentic inclusivity in business for both customers and staff. Our panel will take us through their own experiences, where and how to get started in our own businesses and what to do if it all goes wrong.
Shanthi Murugan is armed with a decade of experience working in the Australian beauty industry. As the Head of Campaign & Strategy at Adore Beauty, Australia’s leading online beauty retailer, Shanthi has managed and led the success of over 200+ leading global beauty brands including the growth of Kérastase, M.A.C Cosmetics, SkinCeuticals and Estée Lauder in the Australian eCommerce space.
Adore Beauty has grown twenty times in revenue and is now an ASX listed company.About Deni
With 55K followers, Deni is a highly sought-after content creator with their IGTV series called One Night Only. They interview some of the biggest names in the industry to share with and educate their followers on the importance of equality. Deni’s core values are to inform and inspire, whilst always remaining authentic to their sense of self. Deni also has 12 years of industry and freelance experience in fashion, with roles spanning across Fashion Editor, Celebrity Stylist, Creative Director, Content Creator and Host. As a creative professional, Deni's authenticity and sense of imagination shines through their workAbout Lisa
Starting out as a copyright for advertising agencies, these days Lisa is a freelance writer contributing to national and international publications like the HuffPost and The Sydney Morning Herald. She is also the author of two books, a presenter, an advocate and ambassador. She firmly believes that we all have challenges but we also have choices and whilst her challenges may look different to others often the principles are similar.
“I never planned to have my world turned upside down, I never planned to be disabled and I never planned to lose a lot (including some body parts!). But I did choose to always make the very best of what I do have. Doing this in your life can make the difference between merely existing and truly living with purpose.”