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Tong Van

Tong Van was born and educated in Vietnam and travels around Southeast Asia frequently. A graduate of Ho Chi Minh City Law School majoring in Legal English, Van has been a content writer for several years. With Inside Retail Asia she has researched the Top 50 Innovative Retail Leaders in Hong Kong for three years running and writes news. Her retail interests include fashion, health & beauty and food.

More from Author

Inside Thailand’s burgeoning beauty market

Why is Chinese social app Xiaohongshu an important channel for retailers?

What luxury brands should know about the rise of affluent South Korean customers

How Chinese brands are winning the Olympic marketing games

Japan’s journey to a cashless economy

The art of luxury retail: How Hong Kong is reclaiming its title as a VIP hotspot

Unmanned stores: future of retail or solution searching for problems?

How a cute mascot turned Thai bakery chain Butterbear into a phenomenon

Behind Black By Blue Brave’s ambition to take Singaporean watches global  

Owndays’ Group CEO on the Japanese eyewear label’s rebrand after 16 years 

Brands embraced AR after Apple Vision Pro debuted in China. Here’s what to know

Behind Desigual’s repositioning and its Asia Pacific expansion

Momotaro Jeans aims to capture international customers through rebrand strategy

EssilorLuxottica acquires Supreme from VF: attractive deal or risky move?

Decathlon Singapore ramps up expansion plan for click-and-collect stores

Luxury experts weigh in on how Burberry can rebuild its premium brand identity

Hong Kong retail sales remain grim: Is there light at the end of the tunnel?

Venchi’s CEO banks on Asia Pacific, gearing up for the “inevitable upturn”

As Microsoft shuts stores in China, are authorised retailers still relevant?

How K-Beauty brand Jung Saem Mool aims to win over Southeast Asian shoppers