Briscoe has recorded a 2.58 per cent dip in its sales from $183 million in the first quarter of last year to $178.3 million in the same period this year. 

The group’s homeware segment saw a 4.66 per cent decrease to $103.6 million, and its sporting goods sales saw a 0.47 per cent increase to $74.7 million this year. 

The company attributed these decreases to the inclusion of Easter and Anzac Day in the quarter, along with warmer temperatures compared to last year, which impacted sales of heating products. 

“We estimate the negative impact on Briscoes Homewares in relation to heating-related products to be more than $2 million compared to last year,” said group MD Rod Duke. 

“For Rebel Sport to achieve sales growth is very pleasing, with solid sales across most areas but particularly in the categories of women’s apparel, supporters clothing and sporting equipment.

“We anticipate New Zealand retail to remain highly challenging throughout the remainder of 2025 and as previously highlighted, continue to look to protect the level of profitability achieved last year,” said Duke. 

Briscoe is targeting a net profit after tax of around $30 million for the first half of the year and is anticipating a more normalised profit for the remainder of the year.