Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Trust plays a crucial role in the sale of designer goods offline and online. Supplied: Net-a-Porter.
Luxury online retail platforms are no longer considered a revolutionary concept as successful high-end e-commerce sites have just as much recognition as labels. Platforms like Net-a-Porter, Ssense, Farfetch, Matches Fashion and Mytheresa have created a brand identity of their own. Third-party online retailers have proven that consumers prioritise the acquisition of the product over the in-store purchase experience. However, without the conventions of a traditional bricks-and-mortar to help facil

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