Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Over the last few years, a new demographic is set to become more prominent in the retail landscape. We’re talking about Generation Alpha – or people born between 2010 and 2024. Born into an era of record global birth numbers, when this generation is complete IT will total almost 2 billion globally, and will be the largest generation in the history of the world. Generation Alpha are the first to have been born entirely in the 21st century – and will, therefore, be the first entirely shaped

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