Why a booming resale market may be at the heart of the Rolex-Bucherer deal

In a move that marks the beginning of a new era while paying homage to almost a century of collaboration, Rolex, the Swiss luxury watchmaking giant, recently announced its acquisition of Bucherer, the illustrious multi-brand watch retailer.  This decision not only solidifies the enduring partnership between these titans of the watch industry but also ensures that the rich legacy of Bucherer remains preserved under the Rolex umbrella.  With Rolex’s reputation in luxury watchmaking

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