From nanotech to sneakers: How Crep Protect is disrupting footwear care

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear.  The UK’s Crep Protect, founded in 2012 by three brothers, Imran, Nohman and Rizwan Ahmed, has become synonymous with sneaker care and protection, offering innovative solutions that cater to the desires of sneaker enthusiasts worldwide.  As the sneaker industry co

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