World Cup momentum: The opportunities for retail around women’s sport

Source: The General Store.
By any metric, the Fifa Women’s World Cup was an international phenomenon, with the tournament providing huge opportunities for retailers to capitalise on the buzz around the event. In Australia, just about everyone got behind the national team the Matildas, with TV ratings for the semi-finals against England’s Lionesses breaking national records. Retailers who anticipated the incredible momentum behind their campaign – and suitably prepared their inventory levels and marketing approach

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