Super Retail Group: Behind Aussie retailer’s massive transformation agenda 

Source: The General Store.
Super Retail Group has long been one of Australia’s strongest performing retailers. According to CEO Anthony Heraghty, its 2023 financial year performance indicates that despite the difficult trading conditions, consumers are still willing to spend – if the proposition is right. The company – which includes Rebel, Super Cheap Auto, Boating Camping & Fishing and Macpac – recorded group sales of $3.8 billion for the year, up seven per cent on FY22. Sales for Super Cheap Auto and Rebel

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