How to build a better customer experience in a cost-of-living crisis

There’s no need to remind anyone of the cost-of-living crisis, inflation woes and fear of looming recession – price and value are at the forefront of everyone’s minds. But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? With people tightening their belts, retaining and building loyal relationships is more important than ever. And the way to do this is by creating experiences for customers over and above discounts and sales

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