How Lekker Bikes’ founder transitioned from CEO to a more strategic role

Meindert Wolfraad launched Lekker Bikes in 2009 while living in Australia as a backpacker, and over the years, he grew the brand into a successful global cycling business. In 2018, he stepped down as CEO to take on a more strategic role. We spoke to him about making that transitioning, what his average day looks like, and how he switches off.  Inside Retail:  Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve held

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now