Marketing expert Bobby Jones on why “good is the new cool”

Ten years ago, Bobby Jones launched a global movement and book, Good is the new cool, to inspire leaders to use their talents and resources for good. Now, he is an author and consultant at Conspiracy of Love, where he helps Fortune 500 leaders use purpose to motivate employees, delight customers and drive business success. Jones was a keynote speaker at last year’s World Retail Congress in Rome, where we chatted with him about the roadblocks stopping retailers from becoming purpose-led, what

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now