Why Ikea, Nike, Li Ning and Atelier100 are going hyper-local

During the course of the past two years, the Covid pandemic has altered our shopping behaviours in small yet discernable ways as our mobility had been limited. That prompted a surge in cross-border shopping but has also increased loyalty to and patronage of local retailers. A Google Trend study had shown searches for “available near me” have grown 100 per cent during the past year globally. Although Covid boosted e-commerce and became a threat to brick-and-mortar stores, neighbourhood stores

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