The strategy helping Uniqlo grow in Singapore’s ultra-competitive market

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy.  To celebrate the 8th anniversary of the launch of its local e-commerce site, Uniqlo Singapore recently launched a pop-up store at Dough, a popular cafe located in the Chijmes building comp

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