Supermarket chain Four Square has introduced a shopping list translator web app in order to support the kaupapa of Te Wiki o te Reo Māori. 

The app, Rārangi Kai, allows shoppers to make their grocery lists in English and put into the meaning of te reo Māori at the click of a button. 

National brand and marketing manager of Four Square Diane Clarks says Four Square aims to strengthen the close-knit relationship with customers through the app. 

“The Rārangi Kai shopping list translator is a simple way for New Zealanders to integrate te reo Māori into their everyday lives while doing their shop with Four Square and other supermarkets too,” she said. 

Four Square says it partnered with FCB Aotearoa and Run, an advertising agency, to develop the app, which mainly focuses on whanaungatanga. 

“It’s a great way to add words into your weekly life and get whānau involved too. I know with my own te reo journey, it’s easier to learn when there’s a fun and interactive component,” added Leisa Wall, FCB Aotearoa executive creative director. 

The app is now available and customers can access it via the Rārangi Kai website.