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‘Ugly is always the thing I want’: How style icon Jenna Lyons spots trends

Once known as ‘the woman who dresses America’, former J Crew creative director Jenna Lyons has entered the world of beauty with the launch of her own lash brand, LoveSeen, which came to Australia last year. Here, she chats with close friend and Mecca founder Jo Horgan about her leap into the beauty industry and her process behind forecasting future trends. Jo Horgan: I’m so excited to have Jenna Lyons on the line!  Jenna Lyons: Thank you for having me. This is literally the bigge