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Why Ella Baché CEO Pippa Hallas trekked in the desert with her customers

In 1936, cosmetic chemist Madame Baché launched beauty business Ella Bache, focusing on offering customers a personalised in-salon experience. Fast forward 67 years and the much-loved brand is now run by Madame Baché’s great niece and CEO Pippa Hallas. We chat with Hallas about leadership, her favourite retailers and trekking in the desert with her customers. IR: What have been some of your most memorable moments with customers? PH: Earlier this year, I spent four days trekking in the A