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Opinion: Why retailers need to start measuring trust

The retail landscape has changed dramatically in recent years. Accelerated by technology, the advancement of online shopping and Covid-19, now more than ever, retailers are challenged to find new ways to remain relevant, be competitive and drive market share. Disrupt or be disrupted, as the saying goes. This could not be more true for the retail industry. The disruptions and advancements present challenges and opportunities for both physical and online retailers. The appetite for private data in