s brand and how has it evolved? Jets has been a pioneering swimwear brand in Australia for the past 25 years and has gained excellent reach internationally. We’ve seen opportunity to evolve and adapt our products in line with our customers’ changing needs. Our approach has been to build on the existing heritage and strengths of the brand while refocusing and refining a more contemporary swim and resortwear offering. This season we’ve expanded our resortwear offering which works back seamlessly with swim to create the ultimate warm weather wardrobe. Our focus continues to be on high quality fabrications, design innovation and expert fit. How is the business faring now that it’s come out of voluntary administration and what are some of its key focuses? We have had time to reflect and consolidate the business. As we start to see signs of hope in Australia and internationally, we are committed to ensuring our heritage brand continues to evolve and thrive in all markets. Now that Jets and Seafolly are both in the same company, what are the ways that they’re distinct from one another and not cannibalising each other? Jets and Seafolly are both iconic brands within the Australian swim market and each have a very distinct customer group and DNA with very little overlap. It is exciting to have two of the most prominent Australian swim brands under one roof. The pandemic has changed what a lot of consumers are looking for when it comes to fashion. How does that impact swimwear and how is Jets responding to that?  The swim and resort categories face very real challenges, as we sell the dream of holidays and travel in a time that does not exist in the same capacity as pre-Covid times. Although there have been fluctuations in spending habits, we are still seeing promising sales in local and international markets. Part of our response to the change in consumer’s lifestyles is to expand our resortwear offering that works beyond the pool. We have developed our core swim collection in high-end fabrications that can also be worn as bodywear in your everyday wardrobe. The consumer shift towards more sustainable consumption has influenced the fabrics we source and our focus on quality and longevity. What are your thoughts on the Australian swimwear market compared to the rest of the world? Australians have wardrobes that are largely focused towards warm weather dressing due to our enviable lifestyle and climate. This presents an enormous opportunity and allows us to focus our creative energy into looking and feeling good at the pool or beach. Australian swim and resort have become such an expressive forum, emitting a positive energy all year round. It’s an exciting industry with emerging designers bringing their own creative take on summer style.  You’ve got some great experience working at fashion brands, such as Sportscraft, Topshop and Marcs. From what you have seen, what are the challenges in the fashion landscape right now?  There are many challenges within the industry from lower price demands to expectations of brand experience and connecting with customers through cluttered channels. There are also the challenges we face in evolving to more sustainable fabrications and supply chains.  The greatest design lesson is to listen to and understand our customers’ wants and needs. It’s crucial to design with customer needs in mind while staying a few steps ahead of your competitors. We need to listen to our design instincts and challenge what’s around us.