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Q&A: How we (finally) pulled the trigger on launching our own brand

With more than 10 years’ collective experience in the footwear category, Jodie Piper and Craig Wissler have always wanted to launch their own shoe brand, but for one reason or another they never pulled the trigger. Then, Covid-19 hit and they decided it was finally time to take control over their careers.  So at the end of 2020, the two left their jobs at Brand Collective (Piper managed Clarks and Wissler managed Julius Marlow) to start Sole Collab. Drawing on lessons learned throughout t

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