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Bulgari to launch in New Zealand

Bulgari window display

Italian luxury jewellery house Bulgari is to launch in New Zealand with its first store opening in Auckland’s Queen St. 

Spanning a 260sqm area, Bulgari New Zealand will feature “contemporary Roman” aesthetics and architecture. The store will offer a full collection of fashion, jewellery, watches and fragrance. The brand will employ 11 staff for the local store. 

“New Zealand is increasingly a precious treasure chest for the world of luxury as one of the countries with the best results for the main international retailers and an important positive perspective,” Jean-Christophe Babin, MD of Bulgari, told the NZ Herald. 

Babin said the brand has been eyeing New Zealand as its next destination for many years.

A few years ago, the brand began looking at opportunities to launch in the country. He said he is confident the brand will be well-received in the market.

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