2020 has certainly been a year for the history books thanks to COVID-19 the retail sector has been one of the hardest hit due the various state lockdowns. As we brace ourselves for the busy pre-Christmas holiday season, it’s time to think about capturing customers as competition for sales heats up. People see you before they hear you and as society adapts to our new normal, they are looking at the world differently and possibly looking at your business with fresh eyes for the first time.
