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Click and convert: 3 steps to creating a great app

Covid-19 has seen the retail industry’s focus on apps both shrink and expand over the past few months. Many companies are understandably hesitant to build an app in the current climate, while others are beginning to rely heavily on their digital ecosystem to drive online sales. With many physical stores remaining restricted due to social distancing guidelines, an engaging app that creates a solid return on investment could prove to be a vital lifeline for retailers. In a world of social distan