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Alice McCall goes digital

As fashion weeks around the world have been forced to rethink their operations due to the pandemic, designers like Alice McCall are discovering new ways to digitally connect with buyers. As most of Alice McCall’s wholesale accounts are international, the brand typically sends email invitations to view its latest collection in Paris and New York. However, this season, buyers have been invited to book in a virtual appointment. The brand had originally planned to show at Mercedes-Benz Fashion Wee