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A lot of people find stores stressful – here’s what you can do about it

Consumers have trouble admitting that their emotions are their best shopping buddies. Almost 80 per cent of participants in Clicktale’s 2017 study said they are rational when shopping. However, 74 per cent of study participants have stress-shopped at least once in their life, while 40 per cent of them said they often shop to let out some steam. Hacking into the customer’s brain and finding ways to know their sentiment when they enter the store is still a dream for many retailers. What if I t