The Buy New Zealand Made campaign has strengthened its online trademark, making it available as a website widget and bringing a number of benefits to online retailers.

The new widget can be embedded on the retailer’s site using the unique embed code that allows it to display the NZ Made logo along with the licence number.

“This is part of our ongoing work to tighten up the security of the iconic Kiwi trademark as unauthorised copying of code is monitored,” said Ryan Jennings, Buy NZ Made executive director.

Jennings said more businesses are set to see accelerated digital discovery through the new widget.

“It’s difficult to secure a trademark logo on the internet so we’ve launched the New Zealand Made site widget that makes it easier for consumers to check whether a New Zealand Made logo is legitimate,” Jennings said.

The widget was created by Auckland-based software developer Stream Interactive.

According to Steve Wardley, business development director, licencees can choose a size and colour option that suits and paste a script into their own website. The logo is automatically linked to a retailer’s licensed product list on the Buy NZ Made website.

Snug Bags is the first New Zealand company to display the site widget and founder Kim Snel said it has added value to the familiar trademark.

“To have the licence number added will make customers realise that there is a lot more to the mark and it’s not something that everyone is allowed to use,” Snel said.

Current licence holders can contact Buy NZ Made to replace existing logos with the New Zealand Made Site widget code.