Italian accessory brand Furla and Canadian accessory retailer Hershel Supply Co will open their first stand-alone retail space in New Zealand at Commercial Bay, Auckland’s newest lifestyle destination precinct.

Commercial Bay has also announced a wave of other brands will soon be opening at the precinct like Superette and a Rodd & Gunn bespoke Lodge Bar and fashion concept.

The retailers have expressed their interest after international powerhouse H&M announced in 2016 that it would open a flagship store in the Commercial Bay development, making it New Zealand’s premium H&M destination.

Set to be a magnet for world-class retailers, brands and operators, Commercial Bay will be a significant new feature on Auckland’s developing waterfront.

The centre and its surrounding commercial tenancies, set to become a significant new feature on Auckland’s developing waterfront, will be bringing together a curated mix of established local favourites and first-to-market global brands.

Precinct Properties, owner and developer of Commercial Bay, announced it is delighted to mention the first fashion wave.

“This announcement provides a snapshot of the brands and retail mix coming to Commercial Bay,” said Michael Sweetman, Precinct Properties’ lead fashion partnership manager, in charge of finding a perfect mix of tenants to breathe new life into the Auckland CBD.

“Commercial Bay will deliver a mix of fashion, food and beauty, including more European first-to-market brands like those we have announced today, as well as a mix of the best of New Zealand boutiques,” Sweetman said. He said it will be home to transitional luxury through to fast fashion.

Commercial Bay will have just over 100 retailers with a split of around 30 per cent for major retailers, 45 per cent for specialty retail and 25 per cent for food and beverage. To date, 60 per cent of the retail and hospitality has been pre-committed ahead of the 2019 opening with high interest in the central city location.