Why security is an essential brand asset for retailers

By Anthony Stitt, GM of security, Cisco ANZ. There is no question that individuals and organisations alike are determined to avoid falling victim to cyber-attacks, even if it’s to ensure they are free from client backlash and loss of business. For retail organisations, public backlash has the potential to destroy brand reputation, customer trust and ultimately their transactions at the register. In Cisco’s mid-year Cybersecurity Report (MCR), the retail sector is highlighted as being particu

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