It’s not what you do, it’s the way you do it

By Alex Wood, strategy director at creative technology agency DT. Retailers that focus on how they connect over what they sell might just discover the best defensive strategy ahead of Amazon’s arrival. The impending arrival of the big A on our shores has promoted a healthy swathe of doomsday thinkers rushing for the panic button as agencies, brands and retail marketing leaders ponder how to face a challenger who proudly boasts – ‘your margin is my opportunity’. It’s a confronting

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now