Free Subscription

  • Access 15 free news articles each month


Try one month for $7.5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

It’s not what you do, it’s the way you do it

By Alex Wood, strategy director at creative technology agency DT. Retailers that focus on how they connect over what they sell might just discover the best defensive strategy ahead of Amazon’s arrival. The impending arrival of the big A on our shores has promoted a healthy swathe of doomsday thinkers rushing for the panic button as agencies, brands and retail marketing leaders ponder how to face a challenger who proudly boasts – ‘your margin is my opportunity’. It’s a confronting