Spanish footwear brand Howsty enters ANZ market

HowstySpanish shoe and accessories brand, Howsty, is planning to enter New Zealand as part of its newly announced ANZ expansion.

The Madrid-based company is entering the Australian and New Zealand markets through the Spanish shoe distributor, Zapatito, which is also new to New Zealand, and has already introduced its spring-summer 2016 collection at local trade shows.

The ethnically inspired Spanish footwear and accessories line was founded by Silvia Gómez de la Mata and Sandra Mirat in 2012. The brand has stores in 20 countries, including the United States, Lebanon, Japan, and Denmark. The Spanish brand entered the US market through the Urban Outfitters group.

Howsty, which was taken from the acronym “Helping Others With STYle,” repurposes handcrafted products like Moroccan kilim rugs and traditional Indian fabrics.

Dates and locations have yet to be announced for Howsty’s New Zealand launch.

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