I Love Ugly did not comment on images labelled as “chauvinisticPhoto: Retail Design BlogYesterday, I Love Ugly’s newly-launched jewellery collection was featured on the site. This marketing campaign generated detractors, some quite vociferous in their abhorrence of a fully dressed bedecked man’s hands on a nude woman’s private parts.This is quite ironic as the marketing campaign highlights that jewellery on a man elicits various responses from appreciation to abhorrence, with the aim of making those who find it more on the abhorrent side a little more comfortable wearing it.I Love Ugly has not elaborated on its reasoning behind the images which have been labelled “chauvinistic”, “commoditisation of women”, “grossly offensive”, “trashy” and “sexist as hell” on social media.According to comedian Eli Matthewson, there is nothing like the feeling of a cold I Love Ugly ring on your naked body from a man who is allowed to stay fully dressed.The company has remained defiant in the face of this castigation, saying the furore is testimony to it being  “onto something good”.