Slam down against brand damage from fake reviews

The digitally savvy who post erroneous reviews of books, hospitality outlets or holidays have to take care as Amazon is currently filing papers in the US against 1114 people it alleges offered to write glowing or five-star reviews of titles to help boost sales on behalf of unprincipled authors or sellers. The online retail giant said in the lawsuit that its brand reputation is being tarnished by “false, misleading and inauthentic” reviews by people it refers to as “John Does

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