The Mad Butcher Mini store offers all advertised Mad Butcher promotions, including a limited range of fresh NZ quality mark lamb, pork, beef, Tegel chicken, sausages, and bacon. Also available is a range of popular frozen products and a limited grocery selection.
Mad Butcher CEO and Veritas director, Michael Morton, says the mini concept store presents a new growth opportunity for other franchisees.
“The parent store in Dunedin handles the bulk of meat processing and storage of other products, allowing the min’ store to operate as an outpost with a sole butcher on site,” Morton said.
“This enables us to expand our footprint nationally and increase trade in areas not big enough for traditional size stores. It’s a great opportunity for franchisees to expand their business and reach more customers.”
Mad Butcher Dunedin and Mosgiel owner, Tony Coulston, says he has already received positive feedback from the community since the store opened its doors.
“It’s the best of both worlds. We get economies of scale with most of the processing done in the main store in Dunedin and there is always a butcher on site ready to cut anything for anyone at any time,” Coulston says.
“Customers can also order products not available in the Mosgiel store to be delivered from Dunedin within 24 hours.”
Three other franchisees have expressed interest in opening Mad Butcher Mini stores and are currently looking for suitable sites.