Undoing flat mass production experiences

Everyone studying grocery and big box retail looks to the usual suspects; Tesco’s vertical retailing, Costco’s member model, Amazon’s customer first strategy, and many others I could name. Over the new year I discovered a new best practice grocery experience in Rio, one which is achieving an instore experience that balances digital assistance with a truly enjoyable shopping environment. The two retailers that best epitomised this new best practice were Hortifruti and Pao de Acucar. The H

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