Why optimise for mobile?

More than 40 per cent of visitors to an e-commerce website are typically using a mobile phone or tablet. What’s more, tablet users usually convert at a higher rate than a desktop browser. As long as a site works for them, tablet users buy more. More than 50 per cent of emails are opened on a mobile device, but why does that matter? It’s because you want an email reader to click on a link and hopefully purchase something. If a mobile phone user gets onto your site and can’t read the text or

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