To connect, demonstrate, and sell instore multimedia consumer electronics products, such as Smart TVs, wireless music systems, and smart home technologies, retailers need to have reliable, high capacity wi-fi to support them.
As customers want to see and understand how new connected devices can be used in a live environment, the inability to reliably connect multimedia devices simultaneously in store may present retailers with problems.
Typical off the shelf wi-fi access points are not expected to be able to cope with the capacity or traffic demands required for retailers to conduct instore demonstrations.
Electronic retailers will need to investigate more robust wi-fi systems that can handle the dense device capacity and streaming of multimedia traffic within an environment with RF noise and interference.
Instore demonstrations are becoming more important for retailers as more complex technology hits the shelves. Retailers who take the lead in wi-fi will be a consumer’s first point of call to check out new technologies.