Menswear brand Rembrandt will open its first South Island store in Dunedin in November.

The opening of the new store follows Rembrandt’s purchase of the iconic Bob Shepherd Menswear store.

Chris Harford, Rembrandt retail manager, said that the while the store will be totally renovated with a new look, the Bob Shepherd Menswear team would remain an important part of the store.

Rembrandt has developed an omnichanel retail presence over the last three years, including four stores in Auckland, three in Sydney and an online shop, in addition to its new Dunedin store.

Harford said that Rembrandt has restructured its business as a result of the rapidly changing nature of retail and consumer behaviour.

“Online shopping is important to customers now, but so is constant investment in the instore experience and remaining connected to the international fashion scene.”

Rembrandt and Bob Shepherd Menswear share a long history, working together since they were both established in 1946.

Robert Shepherd said that he has made the right decision in handing over his business to the growing Rembrandt network, especially with the challenging nature that faces a stand-alone retailer.

“In a tough time for retailers, Rembrandt has managed to grow its business significantly. It was an easy decision and a natural progression to choose Rembrandt to sell our business to,” he said.