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IRI

IRI Archives

Keeping shoppers happy with loyalty data

Sponsored: Understanding the behaviours behind your most loyal shoppers.

The best of both worlds: Panel and shopper loyalty data

Sponsored: Find out how one business used data avoid wasted marketing dollars.

Turning data into information in the age of IoT

How marketers can retain control when devices start talking to each other.

The data scientist: Retail’s new superhero

How data scientists help retailers make use of an ocean of information.

Best-in-class e-comm content on the digital shelf

Sponsored: Search-optimised content that resonates with consumers needs to become central to any omnichannel strategy.