customer experience Archives - Inside Retail

Love, Bonito: Designing for your customers

Charmaine Chua, head of product at Love, Bonito, explains lessons learned in creating a strong customer experience.

Why retail basics are the key to a great customer experience

Why being a great retailer is fundamental to the customer experience.

Focus on customer experience driving hiring trends

Tech, transformation, digital marketing professionals in demand.

Retailer roots = retail routes

Innovation is not the cohort of the elite but the compulsion of those encountering the mundane, impractical or unjust.

Who’s spending money and who’s just wasting time?

Retailers talk about loss prevention, but with so much at stake what about abandoned sales prevention?

Are marketing initiatives destroying the customer experience?

Retailers need to remove the rose tinted spectacles and question the practicability of ivory tower initiatives.

Technology is making us stupid

We are ending up with a ‘tick the box’ process based industry and dumbing down retail models, experience and talent.

Tracing the past for retail’s tomorrow

New research examines the key milestones in the evolution of customer experience to chart the store of tomorrow.

Sensory perception in customer experience

Analysing the key roles that shape, colour, texture, sound and taste play in customer experience.

Building the pre and post purchase customer experience

Brian Walker laments the lack of targeted offers by retailers to customers.

Designing the real customer experience

Brian Walker looks at the many facets of the customer experience.

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