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Data & analytics

Data & analytics Archives

Woolworths looks to ‘gift’ of first party data

Supermarket retailer looks to cross-channel, cross-device approach.
Software & systems

Forget about the ‘big data’ buzzword and start using your own data

The same principles can be applied across any sector to personalise a customer’s experience and increase their likelihoo...

Retail success starts in the data centre

Sponsored: SAP has built new data centre infrastructure in Sydney to support local deployments of cloud-based commerce.

Conversion rate in measuring success

Is conversion rate still a good metric for measuring retail success?

IBM, Mastercard offer big data for small retailers

IBM and MasterCard partner on big data initiative for small retailers.

Retailers need quality data

Retailers must base decisions on data for competitive advantage, says PwC.