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Data & analytics

Data & analytics Archives

Are digital fitness apps the biggest opportunity in activewear?

Under Armour’s recent sale of its MyFitnessPal platform comes as other major players beef up their fitness offerings.
laptop data

How PepsiCo and HiSmile are using data as their north star

A retail and FMCG business explain how data is changing the way they do business.
Image of Apple store in Hong Kong

Are retailers falling behind on AI adoption?

A new report from Google Hong Kong shows a discrepancy between AI readiness in retail and other sectors. Here’s why.
Working from home

Home PC market surges during lockdowns

New Zealand’s PC market has recorded approximately 40 per cent growth due to increasing notebooks demand during lockdown...
Card spending

Card payments rise while ATM withdrawals slow

New Zealanders are using cards to shop more than cash – and ATM withdrawals are on the decline.

Fashion’s new world order

From dealing with the supply chain to forecasting future trends, clever players within the fashion industry are using te...

Foodstuffs South Island taps into customer data

The supermarket and grocery cooperative has joined its North Island counterpart in using a new customer data science pla...

Click and convert: 3 steps to creating a great app

Three simple steps will ensure your retail business is maximising your app's value, driving sales and making your image ...
Image of a man and woman hiking

Super Retail Group raising A$203 million to grow omnichannel business

Rebel owner says sales growth has returned to pre-COVID levels as it taps shareholders for capital.

Kogan sees biggest monthly increase in customers since IPO

Strategic investment in marketing resulted in rapid growth in March.

Retail data: Unavoidable cost or investment opportunity?

Sponsored: The retail data market is going through some major changes

Black Friday, Cyber Monday now bigger than Boxing Day

Kiwis shopped sales last weekend in record numbers, data shows.

Keeping shoppers happy with loyalty data

Sponsored: Understanding the behaviours behind your most loyal shoppers.

Foodstuffs partners with data insights firm to grow digital offer

UK data firm Dunnhumby to assist with data strategy and analytics.

The best of both worlds: Panel and shopper loyalty data

Sponsored: Find out how one business used data avoid wasted marketing dollars.