Marketing Archives - Inside Retail

Poll: Do you work with influencers?

Many brands and retailers work with influencers on social media. Does yours?

Talking shop: Justus Wilde, TheMarket

CEO talks influencers, and the advantage of a local marketplace.

Why micro-influencers are a macro opportunity

It’s no longer necessary to spend big bucks to attract new customers to your brand.

Pinterest opening local office to cater to ANZ brands

The social platform is seeking to better service local brands and users.

New World relaunches e-commerce site with recipes, tips and more

Grocer seeks to inspire customers with new online platform.

Digital billboard company offers ad transparency

New portal aims keep pace in age of digital advertising.

Brands investing heavily in digital, survey shows

CMOs looking to transform not just optimise their business with digital tech.

What can a customer forgive?

Sponsored: When mistakes occur, retaining a customer is often determined by what happens next.

The Ikea effect: how we value the fruits of our labour over instant gratification

Why consumers love DIY.

How Kathmandu turns bottles into bags

Retailer has recycled millions of plastic bottles.

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