Marketing Archives - Inside Retail

How brands sell cultural myths

Why New Zealand’s outdoor brands are gaining traction overseas.

It’s time to reevaluate your performance advertising approach

Our contributor argues online retailers have neglected brand for too long.

“It’s about educating and engaging customers”: Inside Bunnings’ YouTube series

Bunnings managing director talks engaging a new audience.

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

New poll: Are you spending more or less on Facebook ads?

Online marketplace Redbubble has changed its marketing strategy. Will you?

Poll: Do you work with influencers?

Many brands and retailers work with influencers on social media. Does yours?

Talking shop: Justus Wilde, TheMarket

CEO talks influencers, and the advantage of a local marketplace.

Why micro-influencers are a macro opportunity

It’s no longer necessary to spend big bucks to attract new customers to your brand.

Pinterest opening local office to cater to ANZ brands

The social platform is seeking to better service local brands and users.

New World relaunches e-commerce site with recipes, tips and more

Grocer seeks to inspire customers with new online platform.

Digital billboard company offers ad transparency

New portal aims keep pace in age of digital advertising.

Brands investing heavily in digital, survey shows

CMOs looking to transform not just optimise their business with digital tech.