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Pureplay

Pureplay Archives

Hello Lover unveils website for sexual wellness essentials

Hello Lover is an online e-commerce sexual wellness platform.

Boohoo launches vegan makeup and beauty range

Fashion e-commerce retailer Boohoo has launched a 50-product range across makeup and beauty.

‘Pet parents are underserved’: Pet Circle’s play at the $15bn pet industry

Online pet retailer Pet Circle is aiming at reaching and educating a larger customer base through it’s new ‘Pet Better’ ...

VIDEO: ‘The odds are stacked against you’: Rollie founder Vince Lebon

As we gear up for the launch of the 2022 Top 50 People in E-Commerce, we are revisiting some of the people featured in p...

‘Just take the pouch out’: How Step One tweaked its underwear for women

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them pr...

Behind the US$1.5 billion valuation of online beauty company Oddity

Oddity, the company behind cult online makeup brand Il Makiage, recently raised US$130 million, giving it a valuation of...

Frank Body, Arnott’s, Step One lead Christmas donation drive

Frank Body CMO Jess Hatzis recruited industry partners to donate 12,000 units of stock for a charity donation drive.

Nappies, hip-hop and millennial CEO goals: A chat with Djordje Dikic, Tint

We chat with millennial CEO Djordje Dikic about why he named the paints in his business after hip-hop songs and how he t...

Why All Shades Matter wants to be known as a brand for people of colour

Inclusive beauty brand All Shades Matter is flipping the script on foundation. While most makeup brands tend to launch w...

Same product, new name: Inside Mon Purse’s relaunch strategy

A year after falling into administration due to Covid-19, customisable leather goods brand Mon Purse is back just in tim...

Found by Maverix fashion platform calls for conscious consumption

With a tagline ‘Live fast, Shop slow’, Found by Maverix features pieces that are ‘made to last’ and ‘seasonless’, stocki...

Delivery like a G: Menulog challenged by labour shortage

Food delivery platform Menulog sees growth in grocery and convenience foods, but Australia’s labour shortage is making c...

How Aussie sportswear brand LSKD did a month’s worth of orders in 24 hours

The online retailer has been preparing for its weeklong Black Friday Festival for an entire year, and the hard work is f...

Virtual retail real estate plot sells for a record US$2.4 million

A 566sqm piece of prime retail real estate sold online for US$2.4 million this week – but there’s a catch: it doesn't ex...

Shrink or grow? Predictions for online retail in 2022

Pandemic restrictions have undoubtedly given a boost to uptake of online retail channels. But what happens once the lock...

How Flora & Fauna is keeping unwanted toys out of landfill

The eco-friendly retailer's new initiative aims to reduce the millions of toys that are thrown in the bin each year, and...

Petal & Pup marketing lead talks US expansion and social media tactics

Chantal Brayley, global marketing manager at Petal & Pup, discusses the wedding category, expansion into the US and swit...

Why Hello Drinks has ditched the warehouse for the cloud

Online liquor business Hello Drinks is working with wholesalers to cut costs and grow the business to eight figures.

Click Frenzy co-founder Peter Krideras rebels against Black Friday

Developed by Peter Krideras and Stephen Kulmar, Green Friday aims to promote considered purchases over unnecessary spend...

New Zealand tech firm looks to solve online shoe sizing

A New Zealand retail tech company, StrutFit, is aiming to help footwear retailers replicate an instore experience to hel...