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Pureplay

Pureplay Archives

Meet the new online outlet mall targeting Gen Z and millennial consumers

TheDOM.com aims to elevate the off-price shopping experience through a site design and tone of voice geared towards a yo...

‘Back to the hustle’: Why Ryan Gracie left Catch to join MyDeal

We asked the digital marketing expert about the rise of online marketplaces, what he thinks about livestreaming and more...

Meet Nona Source – LVMH’s innovative solution to deadstock fabric

The luxury group has launched an online resale platform that gives unused fabric and leather a new lease on life.

‘An exciting way to test a new market’: More fashion brands turn to rental

Clothing rental company GlamCorner is helping brands launch their own rental offerings amidst big changes in consumer be...

Reebelo opens NZ marketplace selling refurbished gadgets

By partnering with companies that refurbish devices, Reebelo aims to use the circular economy to reduce waste and encour...

‘Head down, bum up’: Swiish co-founders talk business, babies and balance

Swiish co-founders Sally Obermeder and Maha Corbett share the highs and lows of running a business and how their own car...

Online supermarket concept Supie to launch in Auckland

Supie expects to compete directly with traditional supermarkets.

Sportsfuel buys online vitamin subscription service

The company says the acquisition will help Sportsfuel strengthen its presence in the health & fitness industry in New Ze...

Benefits of pureplay outweigh marketplaces, retailers say

Retail leaders recently debated the pros and cons of selling on marketplaces. Here’s what they had to say.

How iHerb has quietly become a health and beauty e-commerce giant

The e-commerce boom has seen iHerb win over consumers with its eco-friendly, naturals range.

Meet the Aussie women making beauty more inclusive

Offering foundations to suit all skin tones sounds like a no-brainer. Here's why progress has been so slow

Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program

Increasing customer loyalty is a no-brainer. But launching a loyalty program is harder than it looks.

Robyn Malcolm launches underwear collection with social purpose

The collection is ethically sourced and made from sustainable materials.

How bots are driving a transformation in customised beauty

Customised beauty is becoming increasingly important to online shoppers, and beauty bots are filling the gap.

The great accelerator: How The Iconic navigated 2020

The rise of online shopping in 2020 was a double-edged sword, with some retailers struggling to meet the surge in digita...