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Pureplay

Pureplay Archives

Why StockX is a modern day Sotheby’s

StockX provides an accessible platform to buy and sell unique streetwear products and some coveted items are proving to ...

Zero Co seeks $4.3m via crowdfunding to drive global expansion

Refillables start-up Zero Co is calling on the public to help accelerate its mission to tackle the global plastic waste ...

Japan’s Metaphor boosts profile with global online store

The e-commerce website will be available in English, Simplified Chinese and Japanese, offering free shipping globally.

Meet the Aussie e-commerce aggregator that aims to be a unicorn in 18 months

The online marketplace boom has given rise to a new type of retail business, the e-commerce aggregator. And Una Brands i...

The Iconic launches online homewares offer

Brands such as Country Road, Aesop, Crosley, Ettitude, and Kip&Co are already available through the portal.

Citizen Wolf: ‘If you’re not making to order, you’re not sustainable’

Oversupply is a big problem in the fashion industry, and Citizen Wolf co-founder Zoltan Csaki has some strong views on h...

Asos ties exec pay to new environmental goals

Joining a growing list of fast-fashion companies to open up its supply chain for external scrutiny, Asos set out targets...

VIDEO: What funding boost means for next chapter of Who Gives a Crap

In this video, Who Gives a Crap co-founder and CEO Simon Griffiths shares an insight into the company's growth story.

How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Chinese fast fashion retailer Shein continues to dominate the shopping charts, despite questions over the ethics of its ...

Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Speedy delivery is the name of the game for supermarket retailers all over the world right now, as major chains invest i...

VIDEO: Meet the startup helping people ditch single-use sanitary pads

LastObject has a mission to eliminate single-use products by making even better reusable alternatives. In this video we ...

Former L’Oréal Australia MD goes all in on natural skincare

Mark Tucker ran L’Oréal Australia for years. Now he's tapping into the clean beauty boom with the upcoming launch of hem...

Cars24 takes age-old tradition of used-car sales entirely online

Cars24 claims to be the first entirely online used car buying experience in the country, allowing shoppers to make a pur...

How cult US beauty brand Il Makiage is disrupting the beauty industry

Backed by L Catterton, the online retailer recently expanded to Australia and is rumoured to be pursuing an IPO.
Wanaka woman moves edible garden venture online

Wanaka woman moves edible garden venture online

“There is so much information out there that sometimes people don’t even know where to begin. I want to make growing you...