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Pureplay

Why resale giant Depop is entering the Australian market
The first Australian Depop campaign features four local sellers. Image: Supplied.
Pureplay

Why resale giant Depop is entering the Australian market

UK resale marketplace Depop has just launched its first campaign in Australia, targeting Generation Z and Millennial customers who are keen to embrace sustainable fashion and potentially find a second source o...
NZ Post reports long-term increase in online shopping post-Covid
MTB Direct launches in New Zealand
Court declares Home Direct terms unfair
Rethinking cart abandonment

Pureplay Archives

Pureplay

Why resale giant Depop is entering the Australian market

The resale market has grown in popularity as Gen Z and Millennials shoppers embrace secondhand fashion.
Image from MTB Direct

MTB Direct launches in New Zealand

Australian pureplay retailer expands to New Zealand.

NZ Post reports long-term increase in online shopping post-Covid

Delivery service reveals permanent shift to e-commerce.
Pureplay

Rethinking cart abandonment

Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.
Pureplay

Back to the future: The rise of TV

Contributor Mark Baartse explains why we're seeing a slew of TVCs from online retailers right now.
Pureplay

Why is pureplay online retail so rarely profitable?

Our contributor makes some back-of-the-envelope calculations to answer this perennial question?

Court declares Home Direct terms unfair

Retailer told to refund customers who lost money in unfair scheme.

Kogan bolsters finance offer with credit cards

Online marketplace further expands into retail-adjacent services.

Amazon to launch in Australia this Thursday

Online giant plans to promote launch by handing out free ice cream at train stations across the country.

Alibaba breaks Singles Day sales record

Chinese consumers spend up big at annual event.

Mattress retailer launches in Japan

E-tailer expands into new international market.
Pureplay

It’s time for Shop.org to rebrand

Don’t be fooled by deceptive distinctions between different forms of commerce.
Pureplay

What no one tells you about e-commerce failures

10 lessons for bricks and mortar retailers.

Catch Marketplace ups the ante

Competition in the online marketplace space heats up ahead of Amazon’s arrival.

Kogan releases upbeat trading update

Online electronics retailer shares lift on strong trading update.

The Iconic signs up fashion industry veteran

Ex-David Jones head of merchandise joins pureplay retailer's advisory committee.

E-tailer cops $100m class action

Yesterday's downgrade the final straw for shareholders.
Pureplay

Retail reality is about to bite

Boards, investors and financiers are forcing retail operators into decisions that cannot work long term.

Boohoo thriving in online fashion niche

Pureplay fashion retailer caps off another successful year.

Facebook launches shopping platform

Social media platform makes play at e-commerce with Marketplace.