Opinion News - Inside Retail NZ

The limbic system, the cognitive mind and the user illusion that misleads

This misconception about consumers is still rampant in retail.

The case for swimming against the current

Why when everyone else is zigging, it’s time to zag.

End of ownership: Why rental services are dominating retail

And why some retailers are launching their own rental offers.

Don’t innovate, adapt: What retailers can learn from Ikea

The furniture retailer has adapted its iconic store format for urban shoppers.

What Barney’s bankruptcy means for luxury retail

The cost of rent and rise of D2C are destabilising the traditional luxury market.

For Allbirds, it’s all about the triple bottom line

We take a look at the ethos of this high-flying New Zealand brand.

The new golden rule for retailers

Experience is the new currency of 21st-century retail. Here are the four main types.

How the right scent can make a store irresistible

Tips on the underrated art of scent marketing.

The space race: How to design your shop floor to build loyalty

A case for taking products off the shelves, and putting classrooms in the store.

True leadership is not a “yes” brigade

Opinion: A true leader should not be held to the old guard’s ways.

What’s in store: 10 retail trends and predictions for 2019

This year’s trends confirm that consumers are taking control and are the driving force for change.

The relationship between online and physical retail? It’s complicated.

What we can glean from the past Christmas trading season.

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