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Heather McIlvaine

Heather McIlvaine is the managing editor of features and premium at Inside Retail. In her nearly four years writing for Inside Retail, Heather has traveled to Shenzhen to cover the epic Chinese shopping event Single’s Day, doggedly reported the details of Amazon's launch in Australia, toured the biggest office supplies store in the world to understand the future of physical retail, dissected the 'Instagram aesthetic' with three brands that embody the look and followed the local fashion industry's pivot to making PPE during Covid-19. An LA-native who now lives in Melbourne (via Munich), she could happily survive on a diet of good tacos, coffee and beer and welcomes local recommendations for all three.

More from Author

Retail appointments of the week

Taking the ‘doorbuster deal’ online: Strandbags gears up for peak season

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‘That’s Target’: Inside the Aussie retailer’s recent brand relaunch

‘A huge relief’: Retailers react to end of world’s longest lockdown

E-commerce tips from the expert who relaunched eBay Ads

How #WeWearAustralian plans to take Aussie fashion to the world

Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Australian university, strategy firm team up to train next-gen retail talent

Why major US retailers are backing Black-owned brands

How I went from marketing manager to CEO in less than five years

Everyhuman launches Australia’s first different-sized shoe program

The return of Tigerlily: An in-depth interview with the new CEO

New director appointed at Myer’s AGM.

Exclusive: Welcome to Myer’s new Virtual Store

Keeping up with the times: Tissot launches hybrid smart watch

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

How Gregory Jewellers is tapping into the future of fine jewellery sales

For men, online shopping is ‘a lot more functional’, Politix finds

David Jones is the latest department store to embrace resale. Here’s why

‘A good thing for inclusion’: Adairs launches Indigenous collaboration