New Zealand Fashion Week (NZFW) will be returning this August, following the announcement of a three-year sponsorship deal with Giltrap Group, the local distributor of motor vehicle brands including Aston Martin, Audi, Bentley, Jaguar, and Lamborghini.

The partnership is based on the correlation between fashion and automotive, both of which rely on good design, form, style and construction, the two parties said in a statement.

“[Giltrap Group’s] support will aid NZFW in maintaining both local and global relevance and in turn provide them with a platform to reach on-the-pulse consumers,” said NZFW owner Feroz Ali of the partnership.

“Partners and sponsors are vital to the success of NZFW and delivering flow-on effects for the wider industry,” said Ali.

Sponsors and investors will be vital to the production of the event, especially in providing the public with extensive access to the events.

The official designer list for NZFW 2025 will be revealed at the end of June, along with the launch of its campaign, which will be shot by Mara Sommer and directed by Dan Ahwa.