Performance footwear brand Hoka has opened its first New Zealand flagship store in Auckland, partnering with local distributor Accent Group. 

The flagship store in Auckland’s CBD will focus on innovation, community, and performance, providing runners, walkers, and outdoor enthusiasts with access to Hoka’s latest footwear and apparel innovations.

In addition, the store is equipped with SafeSize 3D digital foot scanning technology, which offers a customised fitting experience and ensures consumers find the ideal Hoka size and style for their needs.

“Hoka’s flagship New Zealand store will showcase a meaningful brand experience with interactive features that embody our ethos of joyful performance,” said Matt Adams, head of Hoka ANZ at Accent Group.

“Our mission is to create a welcoming space that fosters connection and community – bringing people together through movement.”

Hoka debuted in New Zealand last year, with its first location at the premium outlet shopping centre Manawa Bay.