Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

Olivia Burton London products displayed at the brand’s store inside Ion Orchard mall.
The partnership will helm the marketing, sales, and distribution of Movado Group’s brands. (Source: Norbreeze Group)
American watch company Movado Group has established a joint venture with premier luxury brand distributor Norbreeze Group to enhance its market position in Singapore and Malaysia.  The strategic partnership includes the management of marketing initiatives, sales operations, and distribution channels for Movado Group’s extensive brand portfolio. Based in the US, Movado Group designs, sources, and globally distributes Movado, MVMT, Olivia Burton, Ebel, Concord, Calvin Klein, Coach, Tomm

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