Green Cross Health has unveiled a new store concept Beauty by Life, offering cosmetic, skincare, fragrance, hair care and wellbeing brands within a full pharmacy setting.

“Beauty by Life is a truly unique space in New Zealand, where beauty meets wellness, supported by our unparalleled expert care and advice,” said Rachael Newfield, Green Cross Health group CEO.

“Customers will be able to shop for their favourite beauty brands in an easy to navigate, intuitive way, receive expert advice from our in-store team, and, of course, fill a prescription and receive pharmacy-only health care – all in one location.”

The first Beauty by Life concept store has opened at Westfield Newmarket, offering various brands, including YSL, Jeunora, Max & Louis, The Beauty Chef, Sulwahsoo, BeauEver and MCoBeauty.

The new brand range is in addition to the company’s existing Shiseido, Lancome, Dermalogica, Estee Lauder and Elizabeth Arden brand offerings.

Starting in December, the new store concept will also offer make-up, skincare, lash, brow and waxing services.